Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

The multiyear agreement resumes reporting of Paramount Global's linear and streaming content The post Paramount, Nielsen Set ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...

Paramount has also agreed to license Nielsen services including advance audiences, big data + panel measurement, ad-supported streaming platform ratings, Nielsen ONE ads for connected television ...

Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for CTV, and National OOH ...

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...