Nielsen will continue to leverage Inscape’s Automatic Content Recognition data from more than 24 million Smart TVs ...

Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel ...

The LVMH-owned retailer has signed a data sharing agreement with the intelligence company to provide a better insight into the US beauty space and consumer buying behaviour ...

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

At the midway point of the season, the head-to-head TV ratings battle between the PGA Tour and LIV Golf shows us where audiences are headed.

Prime Video launched its inaugural season of NASCAR Cup Series coverage with an average viewership of 2.72 million for Sunday ...

The tour continues to experiment with technology on its broadcasts, including with its moving drone tracer that won a Sports ...

“CTV is a strong channel for advertisers today but opportunities exist to make it even better,” said Bill Michels, Chief ...