The NBA 2K game series has been one of the most innovative and top-selling sports games over the last decade plus. That ...

“NBA 2K has engaged a new generation of basketball fans in an increasingly digital world,” said NBA Commissioner Adam Silver.

The National Basketball Association (NBA) has extended its relationship with 2K with a "multiyear partnership." ...

"NBA 2K has engaged a new generation of basketball fans in an increasingly digital world," NBA Commissioner Adam Silver said.

In a new press release, the WNBA announced it has reached a new "multiyear partnership" with NBA 2K after record-setting ...

The video game publisher of the NBA 2K franchise will partner with the league on original content and competitive gaming via ...

The 2HYPE crew dives into wild NBA 2K basketball draft challenges—strategies clash, surprises unfold, and only one can come out on top!

The NBA and video game publisher Take-Two Interactive have renewed their ongoing licensing deal and launched NBA Take-Two ...

Kalshi’s AI-made commercial cost just $2,000 and took two days — replacing a process that normally runs seven figures and ...

MIami Heat star Tyler Herro reveals on Adin Ross's stream that he rebuilds NBA teams he faces in real life, sparking ...

The NBA witnessed a big trade on Sunday as the Memphis Grizzlies and the Orlando Magic engaged in a deal that involved several notable names, including the youn ...

Two Interactive and the NBPA have agreed in principle to a multiyear extension of their partnership, continuing the NBA 2K ...