U.S. cafés were already contending with high prices and short supplies of the tea powder. New tariffs on Japanese imports are ...

Fueled by viral TikTok trends and a wave of globe-trotting tourists, demand for the powdered green tea has skyrocketed, sending prices soaring and supply chains scrambling to keep up. Local suppliers ...

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

From lattes and smoothies to even skincare, matcha has been everywhere, let's understand the truth from trends.

Dr Raj Kumar, senior consultant, Non-invasive Cardiology, says, “Each of these benefits has some scientific grounding, though ...

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

A matcha craze has led to soaring demand and prices, frustrating cafes and customers. Will the same happen to its 'cousin' ...

A U.S. matcha shortage due to high demand, newly-imposed tariffs, and climate change is imminent. But all is not lost. Here's ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...