Marketing measurement must reflect the complexities and nuances that marketers already understand to be true about how ...

The awards program recognizes healthcare's best advertising, marketing, promotion and communication campaigns.

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

As VPPs become increasingly prevalent, effective marketing will be vital in driving customer participation and maximizing ...

Digital Silk, an award-winning agency specializing in brand strategies, custom websites and digital marketing campaigns, is announcing increased ...

As we navigate through 2025, the integration of AI into marketing strategies is not just a trend but a fundamental shift, ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

OMN, a Swiss-based AI marketing agency, is a leading force in the Swiss digital marketing world, bringing new energy with its ...

Steven Flynn, the veteran marketing executive who oversaw the campaigns for Best Picture Oscar winners "Dances With Wolves" ...

The Drum Awards for Marketing APAC 2025 revealed not just who’s doing great work but how great work is being done across the ...

Anna Braithwaite, Marketing Director at Marks and Spencer, has decided to move on. She announced the news of her departure ...

Changing tastes are pushing a brand synonymous with middle-aged sophistication to get more playful—and supplement George ...