If you're looking to build a successful loyalty program, these practical tips can help you make it worth your customers’ ...

Brand partnerships can be a great way to enhance how customers engage with loyalty programs, however, these partnerships ...

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more ...

The cruise line has listened, making a change that is has also made on the recently-refurbished Allure of the Seas. Many ...

The new Disney+ Perks loyalty program offers subscribers discounts, free trials, contest opportunities, and more.

Gamification is a potent yet underutilized strategy in the realm of digital marketing. By integrating game-like elements into ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

Weigel’s, bp and ExxonMobil received loyalty program awards from Loyalty360, a customer loyalty association. The ...

Whether you want to sail Royal Caribbean, Carnival, Norwegian, or a luxury cruise line, you’ll love this new perk for ...

Shake Shack has launched its first-ever loyalty program for app users. The eatery’s app users can enjoy small or large sodas ...

General Motors (GM) revamps its rewards program and launches a new Mastercard with expanded perks and redemption options.

Disney has unveiled Disney+ Perks, a new loyalty program exclusively for Disney+ subscribers designed to encourage retention ...