As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

A dusty, old pair of Levi’s jeans sold at an auction this month for $76,000. The pants date to the 1880s and were discovered in an abandoned mine years ago. Printed on one of the pockets is a tagline ...

Discover the history of Levi Strauss’ metal rivets on jeans. Learn why these iconic details remain symbols of authenticity.

Levi's 501s, the Most Important Jeans in History, Are Nearly Half Off Right Now A close-up shot of the 501's now-signature button fly.© Bowen Fernie ...

Levi’s is leaning in with two things that very few fashion brands can match — 172 years worth of history and a tie-up with Beyoncé Knowles-Carter to bring it to life.

A pair of Levi's jeans sold for more than $75,000. Don't worry. Inflation hasn't gotten that bad. The (really, really) old pair of jeans hails from the 19th century. The jeans were put up for bid ...

Strauss "agreed enthusiastically," according to History.com, and on May 20, 1873, Strauss and Davis received a patent for blue jeans. The pants were dyed blue to hide stains.