Before 1922, you used suspenders to hold up your jeans…but in that year, Levi’s became the first brand to use belt loops.

A pair of vintage Levi’s 201 jeans from the 1920s. Levi’s The exceptionally high rise of the 201 hits above the hip bones on most men and provides ample room in the hip. In the late 1800s and early ...

That now infamous Levi logo, with two workhorses pulling a pair of their jeans in opposite directions ... It is said that history is understood and remembered depending on who gets to tell ...

the standard by which all other jeans are judged. Levi's Amazon Steve Jobs made it a crucial part of his Apple uniform, along with his trademark Issey Miyake turtlenecks and cooked New Balance ...

Levi’s is leaning in with two things that very few fashion brands can match — 172 years worth of history and a tie-up ... featured the song “Levii’s Jeans” with Post Malone.