Top-ranked recruit Saniyah Hall has signed an NIL deal with Jordan Brand before her senior year of high school.

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

Caitlin Clark had a big surprise for the Butler Bulldogs men's basketball team. The Indiana Fever star gifted the entire Bulldogs team with a pair of her Nike Kobe 5 Protro PE.

The $1.3 billion tennis star may have netted millions by winning tournaments, but it's his clever investments, like in the ...

Cleveland Cavaliers guard Donovan Mitchell and adidas have officially introduced the D.O.N. Issue #7 basketball shoe.

Charlotte Hornets point guard LaMelo Ball has one of the most exciting signature basketball shoe lines in the NBA. However, ...