Top-ranked recruit Saniyah Hall has signed an NIL deal with Jordan Brand before her senior year of high school.

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

Caitlin Clark had a big surprise for the Butler Bulldogs men's basketball team. The Indiana Fever star gifted the entire Bulldogs team with a pair of her Nike Kobe 5 Protro PE.

The hype for Cleveland Cavaliers guard Donovan Mitchell's seventh signature basketball shoe has steadily grown throughout the ...

Charlotte Hornets guard LaMelo Ball's second signature lifestyle shoe has been revealed ahead of its August 1 launch date.

Let's take a "deep dive" into the best LeBron 21 colourways of all time, examining the sneakers' overall design and ...

It's official: A Nike and LEGO® Brand collaboration is here.

The Nike Giannis Freak 7 is a new silhouette built to power the performance of Antetokounmpo and the game's hardest-working ...

Naomi Osaka fans will be able to see the journey surrounding her return to pro tennis via a new documentary picked up by Tubi ...

Los Angeles Lakers guard Bronny James surprised fans by wearing the Nike LeBron 20 'Drew League' colorway in his Summer ...

"I went to my jeweller and had them find a Rolex from 1972" - When 20-year-old LeBron James gifted Phil Knight with a vintage ...

Tracy McGrady shared how Kobe Bryant’s exit from Adidas opened the door for him to secure a $100 million lifetime contract ...