Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

In a deal heralded by the publicly traded broadcast TV station owner, Gray Media has inked a deal with University of ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

The honor recognizes the hard work the staff at the network does to connect University of Tennessee sports fans with the ...

The University of Illinois Division of Intercollegiate Athletics and Learfield announced Tuesday a first-of-its-kind ...

With six sports going to the NCAA postseason, several historic wins and an invitation to the Mountain West Conference, the ...