Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

In a deal heralded by the publicly traded broadcast TV station owner, Gray Media has inked a deal with University of ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

With six sports going to the NCAA postseason, several historic wins and an invitation to the Mountain West Conference, the ...

The honor recognizes the hard work the staff at the network does to connect University of Tennessee sports fans with the ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

The University of Illinois Division of Intercollegiate Athletics and Learfield announced Tuesday a first-of-its-kind ...

Former University of Georgia offensive lineman Josh Brock has been named the new color analyst for Georgia football games on ...

The University of Massachusetts athletics department finished 84th overall and first among all Atlantic 10 schools in the final 2024-25 Learfield Directors' ...