On July 23, a jeans-clad Sydney Sweeney ignited the culture wars as she starred in an American Eagle ad, lying on her side, ...

Katie Couric has once again blended humor with health advocacy. She recently parodied Sydney Sweeney’s headline-making ...

Katie Couric is trading her hospital gown for "great jeans." The journalist parodied Sydney Sweeney's jeans ad in a PSA for colon cancer screenings.

Screening is something that people often put on the back burner, ” Katie Couric tells PEOPLE about the public service announcement with Colorectal Cancer Alliance and Maximum Effort.

Katie Couric has channeled Sydney Sweeney’s infamous “Great Jeans” ad to raise awareness on colon cancer in a new PSA. The video showed Couric, 68, wearing a denim jacket while posing on her side like ...

Sydney Sweeney ' & 'colonoscopy' might sound like the search history of your weird roommate - but it's all for a good cause ...

Katie Couric spoofed Sydney Sweeney’s controversial denim ad to draw attention to colon cancer awareness.

Katie Couric raises awareness about colon cancer screenings in a humorous PSA parodying Sydney Sweeney’s commercial.

Katie Couric has a starring role in a new public service announcement encouraging colon cancer screenings — and it opens with a clever nod to Sydney Sweeney‘s controversial American Eagle ad. The ...

Posing on a tall stool in a brick-walled studio, the 28-year-old actress models a suede jacket and matching hot pants.

Her latest campaign uses humor and celebrity star power to break stigma and encourage early detection of colon cancer.

The Maximum Effort spot for the Colorectal Cancer Alliance comes 25 years after Couric first televised her colonoscopy on the “Today” show.