India is a key market for American brands that have rapidly expanded to target a growing base of affluent consumers

According to a Reuters report, India’s largest consumer market is witnessing a surge in calls to shun US brands after Washington imposed a 50% tariff on Indian goods. The move by US President Donald Trump has fuelled protests,

India, the world’s most populous nation, is a crucial market for US brands that have rapidly expanded to tap a growing base of affluent consumers. The backlash due to Trump’s 50% tariffs is expected t