From McDonald's and Coca-Cola to Amazon and Apple, U.S.-based multinationals are facing calls for a boycott in India as business executives and Prime Minister Narendra Modi's supporters stoke anti-American sentiment to protest against U.

In the wake of the United States imposing a 50% tariff on Indian goods, author Ratan Sharda has called for a response from Indian consumers: a boycott of Amazon. US President Donald Trump has escalated trade tensions by slapping a 50% tariff on all Indian imports.

Unless New Delhi can strike a deal with Washington, crucial sectors could be decimated, jeopardising Prime Minister Narendra Modi’s “Make in India” push to turn the country into a manufacturing supply chain alternative to China.