News

IPL needs a 12-16 week window to match the likes of NFL: Mohit Burman
New Delhi, Jun 8 (PTI) The Indian Premier League needs a 12-16 week operating window to match the brand value of top sporting ...
Rediff.com2h
'IPL needs a 12-16 week window to match the likes of NFL'
The Indian Premier League needs a 12-16 week operating window to match the brand value of top sporting leagues in the world ...
IPL Needs 12-16 Week Season To Compete With NFL, NBA: Punjab Kings Co-Owner
Punjab Kings co-owner Mohit Burman feels a 12–16-week IPL season will boost the tournament's brand value, rivaling the NFL ...
India Today on MSN1h
IPL needs 12-16 week window to match NFL hype: Punjab Kings co-owner
Punjab Kings co-owner Mohit Burman has called for a longer IPL season to elevate its global brand value. He believes a 12–16 week window is essential for deeper engagement, better storytelling, and ...