As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

For fans of the Star Wars prequel trilogy, the toy giant is taking the high ground with a new Black Series figure pack returning to Mustafar to recreate the iconic duel between Jedi Master and former ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

MATTEL has teamed up with OpenAI to develop toys and games with artificial intelligence (AI), and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

And he, I recently discovered, has been squirreling away the toys and playthings that drive him insane. Why we started hiding ...

AI powerhouse OpenAI has announced a strategic partnership with Barbie-maker Mattel Inc. Under this partnership, the Sam ...