The basic Sonic the Hedgehog Build-A-Bear toy costs $29. As with all Build-A-Bear toys, you can have it stuffed at the store to suit your huggability preference. (Personally, I prefer mine softer.

While the announcement specifically notes that the deal is for “the beloved characters from the Sonic the Hedgehog universe,” it would appear that the Blue Blur himself is first up as a 10.5 ...

There are two ways to get the plush toys. People can buy them individually or in a group. A single one is $19.99 for an eight inch tall plush toy. The full set of four is $74.99. These are the ...

Sonic the Hedgehog hits theaters February 14, so of course movie merch is starting to appear online. We're not too sure about any of it, though.

In any case, beginning on December 3, Build-A-Bear is kicking off its first collaboration with Sonic the Hedgehog and introducing a special Sonic and Tails plush that's ripe for all the cuddles.

The Sonic plush is a timed exclusive at Target, but it will be available at other retailers soon as well. Target's listing, which hasn't gone live yet, lists the Sonic plushie for $30.

Build-A-Bear Workshop is offering this Sonic the Hedgehog plush for $35 online. Sonic isn't Build-A-Bear's first video game character - they already have Eevee and Pikachu plushes, too.