After Donald Trump’s tariffs on China, European countries are braced for a flood of Chinese goods that might not come.

To try to convince merchants in China to refocus on European consumers, Shein, Temu and TikTok turned to the same tactics ...

BEUC has filed a complaint with the European Commission, alleging that Shein uses "dark patterns" to manipulate consumers ...

These strategies allegedly coerce customers into unintended spending, exacerbating environmental harm and the societal issues inherent in the fast fashion sector.

Shein is facing backlash as European consumer groups lodged a formal complaint alleging that the online fast-fashion label ...

Chinese fast fashion company, Shein, is under scrutiny by consumer watchdogs from 21 countries for allegedly pressuring ...

Pan-European consumers organisation BEUC filed a complaint with the European Commission on Thursday against online ...

We’re expanding this model across Europe, aiming for 80 per cent of our European sales to come from local sellers over time.” A Shein spokesperson said that the company is “fully committed ...

Temu and Shein. The American market now makes up 70% of the company’s total sales, but in March, with US President Donald Trump threatening imminent tariffs on Chinese imports, Huang was tasked ...

In a report published Thursday, BEUC cited a range of aggressive techniques employed by Shein, including countdown timers, ...

PARIS -- "Fashion is a right, not a privilege," Shein says in its new advertisement in France, as the fast-fashion online retailer ramps up a public relations campaign in Europe, where it has ...

In April and May, Temu’s monthly ad volume in Europe was up 12 times from a year earlier, and up more than four times in the UK. Both platforms have bought more adverts in the UK than in the US in the ...