US stocks start up on earnings reports and before a consumer sentiment survey that'll show if consumers are feeling the weight of Trump's tariffs.

The S&P 500 stock index and the Nasdaq Composite both finished at record highs on Thursday, as investors embraced strong economic data and earnings reports that showed American consumers remained willing to spend.

Investors are parsing reports to gauge the impact of tariffs on profits and the economy; PepsiCo among companies with results that buoyed Wall Street.