Given the erratic nature of Trump’s tariffs, marketers need to be prepared and have a scenario and a strategy for each future ...

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

Getting a user's attention can be difficult in the crowded space of B2B marketing, and marketing with GIFs can help you increase engagement. Source: Pixabay Brand Persona GIFs can help establish your ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

Canada Goose sees strong DTC rebound and margin strength, but faces China risks and wholesale declines. Read why GOOS stock ...

Finding the right prospects is key to a successful direct mail campaign, and list profiling is an effective way to do it. Let ...

Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to ...

PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Australian founded sexual health and wellness company Moments, has appointed senior marketing executive Christina Zafirov as its brand and marketing manager. In her new role, Christina will lead the ...

Let’s get something straight—shippers don’t just buy capacity anymore. They buy consistency. They buy professionalism. And ...

Designed for today’s confident, health-conscious woman, DewGarden Fly is more than a product—it’s a movement toward ...