Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and ...

PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

Let’s get something straight—shippers don’t just buy capacity anymore. They buy consistency. They buy professionalism. And ...

Q3 2025 Earnings Call Transcript July 1, 2025 MSC Industrial Direct Co., Inc. beats earnings expectations. Reported EPS is $1.08, expectations were $1.03. Operator: Good morning, and welcome to the ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

Feedlot margins remained strong and averaged and estimated $698/head last week against a calculated breakeven price of ...

University of Idaho has resubmitted its $59M USDA grant with revisions to meet new AMP rules, shifting 66% of funds directly ...

SEO progress tracking is crucial for effective online marketing strategies. This article presents practical methods and tools ...

Mr. Funk was the managing editor of Pleroma Media, and worked as a breaking news reporter at The Messenger after spending 25 ...