Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

As marketing undergoes one of its most radical overhauls in decades, the role of the Chief Marketing Officer is being ...

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

CMOs are evolving into architects of a sustainable future, where profitability aligns with responsibility. They are uniquely ...

CMOs to Watch, presented by Zenith, spotlights the visionaries leading the charge. This series delves into the strategies and ...

Following these guidelines will already set you apart from most salespeople trying to engage CMOs.

Swiss innovation centre CSEM, in collaboration with Dutch deep-tech startup QDI Systems, has developed what is claimed to be ...

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the ...