Jimmy Kimmel is telling everyone that he wants Stephen Colbert's Late Show to win an Emmy this year, even though his own Jimmy Kimmel Live is also nominated for the same award. The comedian has rented a billboard,

In an unprecedented display of industry solidarity, Jimmy Kimmel has erected a billboard at the high-traffic intersection of Santa Monica Boulevard and La Cienega in West Hollywood, urging Emmy voters to support “The Late Show with Stephen Colbert” for Outstanding Talk Series rather than his own nominated program.

I’m voting for Stephen,” reads the billboard. Surprisingly, this is Jimmy Kimmel’s FYC message of support his late-night peer Stephen Colbert, whose Late Show was unceremoniously canceled by CBS days after he was nominated for an Emmy in the Outstanding Talk Series category.