While most people were eyeing the football yesterday at the Super Bowl LIX, watch lovers were busy scanning the celebrity crowd ogling to see the watches on the wrists.

Tom Brady called his first-ever Super Bowl as a member of the Fox broadcast team in New Orleans. The quarterback made 10 appearances in the NFL

The former quarterback is known to have a strong watch collection, and he showed it off during the Super Bowl.

Tom Brady wore a $740,000 Jacob & Co. Caviar Tourbillon watch covered in yellow sapphires with a movement set with diamonds.

Brady signed a 10-year, $375 million contract with Fox Sports, following his 23-year NFL career, during which he played in 10 Super Bowls and won seven. The 2025 Super Bowl marked his debut as a broadcaster, serving as an analyst during the match between the Kansas City Chiefs and the Philadelphia Eagles.

Tom Brady wore a luxurious Jacob & Co. watch, the Caviar Tourbillon in Yellow Sapphires, to call his first Super Bowl as a commentator on Sunday.

Tom Brady's Super Bowl uniform looks a little different these days. Rather than wearing a jersey with shoulder pads and cleats on the field, the former NFL star is on the sidelines, dressed in a suit and tie.