The explosion of popularity in U.S. women’s sports has led Major League Baseball to an obvious conclusion: It’s time to invest in softball so that it can eventually reap the financial rewards ...

Major League Baseball is investing in a new women's professional softball league, Commissioner Robert Manfred announced Thursday on "CBS Mornings." The partnership with the Athletes Unlimited ...

MLB’s youth initiatives in recent years have included both softball and girls’ baseball. The Women’s Professional Baseball League will launch with six teams in 2026.

Major League Baseball announced Thursday that it is making a multiyear financial investment in the new professional softball league, which includes airing games on MLB Network and marketing the ...

Athletes Unlimited Softball League players Sharlize Palacios (left) of the Talons, and Sis Bates of the Bolts, are interviewed at Major League Baseball’s headquarters on May 29, 2025.

The Athletes Unlimited Softball League (AUSL) is officially set to debut in early June and the women's professional softball league now has major investor: Major League Baseball. MLB and the AUSL ...

The Athletic has live coverage of the 2025 Women’s College World Series. Kim Ng’s three decades in Major League Baseball were relentless and unprecedented. Her departure was swift and unexpected.

Major League Baseball announced a strategic investment in Athletes Unlimited Softball League (AUSL) on Thursday ahead of the league's launch next month. This is MLB's first investment in a women's ...

The Athletes Unlimited Softball League, led by the former M.L.B. executive Kim Ng, plans to capitalize on the surge of interest in women’s sports and to finally give the game its due.

Major League Baseball has made a strategic investment in the Athletes Unlimited Softball League (AUSL), which begins its inaugural season next week. Financial details of the investment were not ...

Diamond Baseball Holdings (DBH) was formed in 2021 by private equity firm Silver Lake and has since purchased more than one-third of the 120 affiliated minor league teams across the United States.

The discussion takes on greater urgency as Major League Baseball inches closer to implementing Automated Ball-Strike (ABS) systems — robot umpires that would render framing obsolete.