Apple is reportedly abandoning efforts to build an electric car, also known as ‘Project Titan’ after spending nearly a decade and billions of dollars on the efforts. Citing people familiar ...

Building a self-driving car was always going to be a major undertaking for Apple. The $2.79 trillion company is said to have wanted to enter an entirely new industry as a way of rejuvenating sales.

Apple Inc. has reportedly canceled Project Titan, a long-running internal initiative through which it hoped to develop an electric car. Bloomberg reported the decision today, citing an internal memo.

(RTTNews) - Apple Inc. is canceling its electric car project, which was under development for nearly 10 years, Bloomberg reported, citing people with knowledge of the matter.

Apple had “imagined the car being priced at around $100,000” and had tentatively planned for a 2028 launch, but executives at the tech giant “were concerned about the vehicle being able to ...

Apple CEO Tim Cook speaks during an announcement of new products on the Apple campus in September 2023. Jeff Chiu / AP Apple has ended its secret plans of building a self-driving electric car, a ...

Business Technology Apple Kills Its Electric Car Project Feb. 27, 2024 at 2:42 pm Updated Feb. 27, 2024 at 3:42 pm ...

Apple has abandoned decade-long efforts to build an electric car, according to multiple media reports, calling time on a project that some saw as potentially transformative for the auto industry ...

In February 2024, Bloomberg News reported that Apple canceled all plans to release an autonomous, electric vehicle, instead shifting its efforts to generative artificial intelligence. BREAKING NEWS: ...

Apple is canceling its decade-long electric car project, Bloomberg reports. The company has reportedly invested millions of dollars into the project, but has now determined that it isn't viable.

Apple told employees on Tuesday it's ending its secretive electric vehicle project, said Bloomberg. Many of the people working on the decadelong, multibillion-dollar Project Titan are being ...

NPR has not independently confirmed the project's cancellation. The prospect of Apple, one of richest companies in the world, releasing an Apple-branded car had the potential to transform the auto ...