"Anitta isn't afraid to be bold and confident," Kristen D'Arcy, True Religion's chief marketing officer, told WWD. "She tells her story in our 60-second video and epitomizes Own Your True." ...

The two-time Grammy nominated artist stars in True Religion's new brand platform, "Own Your True." The campaign's hero video ...

Anitta opens up to ELLE.com about Shakira, 'Romeo,' her new Netflix documentary, and starring in a True Religion campaign.

Dive Insight: True Religion’s “Own Your True” brand effort arrives at a critical time for the business. In January, private equity firm Acon Investments bought a controlling stake in the denim brand ...

Anitta opens up to ELLE.com about Shakira, 'Romeo,' her new Netflix documentary, and starring in a True Religion campaign.

Following the announcements of Anitta and YG, True Religion taps Sexxy Red for their latest Own Your True campaign. Shop the spring collection here.

Chalamet has worn True Religion a total of six times during this press run—on red carpets, to a dinner in Paris, and even on Saturday Night Live.Kristen D’Arcy, True Religion’s CMO, confirms ...

True Religion is rebranding its loyalty program, previously known as True Fam, as True Rewards. The company initially launched True Fam in March 2023 as part of a series of strategic initiatives ...

Private equity Acon Investments and SB360 Capital Partners, a Schottenstein affiliate, took a majority stake in True Religion last January and they remain majority shareholders.

True Religion has tapped Brazilian pop star Anitta to kick off its new marketing platform, called “Own Your True.” “Anitta isn’t afraid to be bold and confident,” Kristen D’Arcy, True ...