Alessandra Ambrosio is no stranger to flaunting her incredible figure in everything from teeny tiny bikinis to skintight ...

Christine McGuinness has been looking to trademark a term but has been hit by a legal challenge from a top US firm that is ...

Alo Yoga built its brand on clean aesthetics, Instagram buzz, and high-end activewear that blended studio performance with ...

MAURA Higgins has filmed a tennis advert for a sportswear brand — but admitted she cannot play the sport at all. The I’m A Celebrity star, 34, demonstrated her serve in a video to promote luxury ...

CHRISTINE McGuinness is facing more personal woes after being hit with a legal challenge to her dream of launching her own cosmetics range called Goddess. The Real Housewives of Cheshire alum has ...

Whereas millennials swear by the tight-on-tight activewear, Gen Z is embracing the oversized workout look, characterized by baggy sweatpants and oversized hoodies. Here's what you need to know about ...

I’m a fashion writer who regularly goes to Pilates classes, so I’ve become a pro at knowing exactly what to wear to pilates.

Company filed lawsuit after first trying to reverse hijack the domain name. I noticed a lawsuit filed by yoga clothing company Alo this weekend, and it reminded me to check in on a case it filed last ...

The Alo Yoga Accolade line includes a writer-loved spring lounge set that looks polished and is comfortable. Snag the warm ...

On the morning of January 7, I was finishing up a yoga class on the second-floor studio at the Alo store a mile from my home ...