Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

BYU's heralded freshman-to-be AJ Dybantsa leads college basketball in NIL valuation despite being all about basketball.

These landmarks set a precedent for how future high school athletes can position themselves in the new world of NIL (Name, Image, and Likeness) marketing.

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AJ Dybantsa’s rise in the basketball world has been nothing short of impressive. Despite his busy offseason preparations, the BYU commit is still finding time to connect with his growing fanbase.

AJ Dybantsa is going off for Team USA U19 this summer. The five-star recruit, who has an NIL valuation of $4.1 million according to On3, put up 11 straight points to secure a win for his squad.

BYU's AJ Dybantsa is already turning heads before the ... Dybantsa saw a significant jump in his On3 NIL valuation recently. He moved up to $4.1 million and cracked the top five for the first ...

With top-ranked AJ Dybantsa leading a new era, BYU basketball is generating national buzz, and now targeting elite 2025 ...