The bitter brotherly feud that sparked the creation of sports-shoe brands Adidas and Puma in the same small German town in the 1940s is to be turned into a television series with the help of family ...

Five-star recruit Tristen Keys made some NIL noise this week by inking a new deal with Adidas. The partnership, while ...

Noah Lyles is frustrated about Anthony Edwards having a signature shoe with Adidas when the brand won't even discuss the ...

ADIDAS AND PUMA are likely to hike prices for running shoes and sportswear in the United States, following Nike’s lead, analysts and investors said on Thursday, as US tariffs on imports drive costs up ...

Tommy Hilfiger set to become Cadillac F1 Team’s official apparel partner and lifestyle sponsor as the latter embarks on its ...

Ward’s holy-smokes experience was common in the early days of super shoes. Also common was the belief that the carbon-fiber ...

You don't need to be a sneakerhead to notice that trainers have become the reigning status symbols in footwear. Once reserved ...

Shaq and another NBA legend work to save an iconic shoe brand in the new Netflix documentary, Power Moves with Shaquille ...

In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, ...

The new ball will make its first appearance in July at the Premier League Summer Series in the United States. Puma also ...

Lyles, who is signed to Adidas, has expressed feeling undervalued by the brand in comparison to athletes like Minnesota ...

UBS analyst Robert Krankowski maintained a Buy rating on adidas AG (0OLD – Research Report) today and set a price target of €279.00. The company’s shares closed yesterday at ...