According to reports, Ye, the rapper formerly known as Kanye West, is set to launch his own meme coin in the coming days, after a series of X posts hinting at the launch and a leaked email sent to ...

The 20-year-old was seen in the city's hip Fitzroy district sporting a hoodie from Kanye's YZY label, part of his Black Dog collaboration with Russian fashion designer Gosha Rubchinskiy.

Ye sees YZY as a way to regain financial control after major brands such as Adidas and Balenciaga dropped him in 2022. The token, named after Ye’s Yeezy clothing line, comes with a heavily ...

This shows that many people were excited and expecting the real YZY coin to be released. The report also unveiled Ye’s plans to introduce a cryptocurrency to establish a censorship-resistant financial ...

The token, named after Ye’s Yeezy clothing line, comes with a heavily centralized ownership structure. Notably, Ye will reserve 70% of YZY for himself, set aside 10% for liquidity, and allocate ...

Rapper Ye, previously known as Kanye West, is launching his own coin YZY to be used as the official currency for his Yeezy clothing brand, according to a Feb. 21 report by Coindesk. CoinDesk obtained ...

Just days after Kanye West, now known as Ye, likened “coins” to hype-driven sneakers that prey on fans, he now plans to drop a token called YZY. Three sources with knowledge of the project told ...

The rapper took out an advertising slot at the Super Bowl for his clothing line, only to take down every piece ... he shared a video of Bianca wearing a sheer bodysuit from his brand YZY, writing, ...

The following day she was praised by her husband for being “the most googled person on earth wearing YZY women’s” after ... fueling public concern. Her clothing choices over the last ...

The hip-hop legend made headlines for all the wrong reasons when he showed up at Paris Fashion Week to stage a guerrilla fashion show related to his own YZY clothing line. Ye invited his friend of ...