We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate ...

When a talent comes naturally, we often don’t recognize it as a strength. Here's how to change that (and find yours).

Articulating your value proposition as an advisor is harder than ever due to changes in the industry that have advisors both racing to increase their breadth of services and compete against new ...

Finding the right clients can be a big challenge for a new coach; the key is to align your message, niche and outreach with ...

Your value prop can be as simple as a portrait, especially if it can explain your value proposition. Here are some advisors I’ve run across who’ve used pictures as their value props: ...

Understanding Your Value Proposition October 29, 2023 — 11:28 am EDT Written by dkorth@finsum.com (FINSUM) for FINSUM -> ...

Developing a value proposition also means developing distinctiveness despite the fact that the most popular items on a c-store menu are also some of the most commonly available.

Many taxpayers appreciate technological convenience, and Optima Tax Relief delivers through its innovative mobile application ...

Thinking about launching your own wealth management firm? Learn the nine essential steps to go independent, build your brand, ...

However, these stories must work toward conveying the identity and value of your personal brand. One of my clients was hired to lead a team during a particularly rocky time in the company’s history.

As discussed in my previous post, your personal value proposition (PVP) is why an employer should hire you or promote you over someone else. It’s the foundation of your career strategy. A ...