YouTube used to be seen as a competitor to TV networks or streaming services in the battle for overall audience attention, but not actually in the same business. Not anymore.

For the first time, streaming has overtaken both cable and broadcast TV combined in the US. YouTube and Netflix alone made up ...

According to a new survey conducted by Looper Insights between April 16 and 25, 66% of consumers discover TV or film content via YouTube. For 61%, it’s already part of their regular streaming ...

The 2025 NFL Draft begins tonight at 8 p.m. ET, but the league already has its eye on the future. The streaming rights to the NFL Draft in 2026 are a hot topic among media outlets, and while the ...