As Hollywood warms up to creators, a YouTube exec described how its sponsorships pitch can benefit creators.

Influencers have overtaken trailers and ads as the most powerful way to promote video games, according to a new report by ...

Google is rolling out beta testing for YouTube Shorts that adds Google Lens to the short-form video platform. The feature ...

Unlike other networks and streamers, it doesn’t present a big slate of new programming to whet Madison Avenue’s appetite for ...

Netflix is hoping you won't notice AI-generated ads interrupting your Squid Game rewatch. Netflix is continuing the ...

Football fans Down Under can watch the Champions League Final on streaming service Stan Sport, which has exclusive rights to ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

Unlike other networks and streamers, it doesn’t present a big slate of new programming to whet Madison Avenue’s appetite for buying ads. Instead, YouTube touts scale others can’t match. And to ...

Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over ...

Manuel Pellegrini's Andalusians take on Enzo Maresca's west Londoners in this showpiece showdown in Wrocław, Poland.

Meta CEO Mark Zuckerberg, Instagram head Adam Mosseri, and other Meta execs thought that TikTok was beating Meta at its own game. That's according to a ...

The King of All Cosmos is being ignored in favour of YouTube streamers ... couldn’t make for Warzone’s mobile incarnation. With just two game modes at launch, you’ll be playing either ...