In April, Nielsen estimated, kids 2 to 11 watched three times as much YouTube as Disney+ content. Meanwhile, Disney said in 2022 that over 60% of Disney+ subscribers were adults without kids at home.

It brought in $54.2 billion in 2024 — just $5.5 billion behind Disney. And in 2025, Nathanson predicts, YouTube should eclipse Disney, and become the biggest media company in the world.

Kids have time in the summer, but should they be watching TV? Experts weigh in on how much and what to watch, and why TV is better than an iPad.

Opt for YouTube Kids. Check out these three great kids channels. And try more tips from experts on how your family can get the most from YouTube.

All three of these kids TV network leaders have plummeted in the linear space. Last year, Disney saw 132,000 viewers, a 90% drop. Nick’s viewership plummeted 86% while Cartoon Network fell 85%.

Last Updated on August 2, 2025 by Matt Staff Saturday mornings back in the ’90s were a sacred ritual for many kids, who were ...