Influencers and content creators are many things beyond their public personas. All but the biggest figures likely do some ...

In the fall of 2016, Jimmy Donaldson dropped out of college to try to solve one of the biggest mysteries in media: How exactly does a video go viral on YouTube? Donaldson, then 18, had been posting to ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

YouTube’s proprietary AI algorithm is at the heart of the company’s success, and it’s secrecy is key to continued Internet video dominance. However, a recent report from Mozilla, found YouTube’s ...

YouTube users have reported potentially objectionable content in thousands of videos recommended to them using the platform’s algorithm, according to the nonprofit Mozilla Foundation. The findings, ...

You open YouTube Shorts while waiting for your coffee. A couple of videos, you think. Thirty minutes later, you're still scrolling. The brain is buzzing, time is gone. YouTube Shorts isn't just a ...

Johanna Voolich Wright and Cristos Goodrow from YouTube's Search and Discovery team answer the web's most searched questions about all things YouTube. How does YouTube use machine learning? How does ...

X unveils its “For You” timeline algorithm code: discover key ranking factors influencing what appears in your feed.