In the fall of 2016, Jimmy Donaldson dropped out of college to try to solve one of the biggest mysteries in media: How exactly does a video go viral on YouTube? Donaldson, then 18, had been posting to ...

YouTube users have reported potentially objectionable content in thousands of videos recommended to them using the platform’s algorithm, according to the nonprofit Mozilla Foundation. The findings, ...

Influencers and content creators are many things beyond their public personas. All but the biggest figures likely do some ...

YouTube’s proprietary AI algorithm is at the heart of the company’s success, and it’s secrecy is key to continued Internet video dominance. However, a recent report from Mozilla, found YouTube’s ...

If you’re ever curious what it feels like to live in thrall to an algorithm, ask a YouTuber. In YouTube circles, mastering the “YouTube algorithm” is an arcane art that has spawned countless rumours, ...

You open YouTube Shorts while waiting for your coffee. A couple of videos, you think. Thirty minutes later, you're still scrolling. The brain is buzzing, time is gone. YouTube Shorts isn't just a ...

I'm not mad at Spotify's, Netflix's, and YouTube's algorithms. I'm just disappointed. Credit: Mashable Composite: Spotifly, YouTube, Netflix ICONs Mashable’s series Algorithms explores the mysterious ...

Goethe’s The Sorcerer’s Apprentice is a classic example of many stories in a similar theme. The young apprentice enchants a broom to mop the floor, avoiding some work in the process. But the ...