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Until now, supermarkets have stayed tight-lipped about why the reduced-price stickers are always bright yellow. But experts at digital marketing firm Add People say the choice is far from random.

Shoppers are only just discovering the clever psychological reason supermarkets use yellow for reduced-price stickers.

If you're wondering why reduced stickers are always yellow in supermarkets you may be unsurprised to learn it's all part of a deliberate plan. According to Add People, the yellow colour has been ...

IT’S the supermarket section you can guarantee will always have shoppers crowded around it. And if you regularly nab reduced items, you might wonder just why the stickers on them are yellow &… ...

Money blog: 'He made me eat cheaper brands than him and said I'd die in a car crash - but this is why I couldn't leave' Welcome to the Money blog, Sky News' personal finance and consumer hub. Our ...

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I'm a millionaire but I buy food at the end of the day with yellow stickers. My friends don't understand why I don't want to live more lavishly. Is there something wrong with me? Vicky Reynal ...

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