It can feel challenging to write your LinkedIn summary, especially if you’re not used to talking about yourself and your accomplishments. What should you include in the LinkedIn About section ...

Blair Decembrele, LinkedIn career expert and marketing director, revealed to Business Insider how to write one that could help you land your dream job. Click here for more BI Prime stories.

I asked several HR colleagues and recruiters their thoughts about writing the all-important Summary About section on LinkedIn. I kept hearing the same advice that most individuals never do.

How to write a LinkedIn summary that will help you reach your goals If you’ve ever felt daunted about what to put in this section or how to approach the copy, then look no further.

Tip: Write your summary in a tone you would use to address someone over coffee. Add a profile photo – profiles with photos are 14x (!) more likely to be viewed.