She can also consider working with local influencers and invite them in to try the pastry and post about it for her followers to see. It’s not always clear if a social ad campaign delivers results, ...

One version of this involves fully recreating real influencers as AI figures. Meta CEO Mark Zuckerberg presented a live demo of a creator-based AI persona, which looked like the creator ...

A luxury yacht carrying dozens of influencers began taking on water and eventually 'flipped over,' forcing the Coast Guard to evacuate the vessel near Miami Beach, Florida, on May 3. All 32 passengers ...

The Democratic National Committee is launching a new effort to push back on President Donald Trump’s agenda — with an aggressive rapid response operation to counter misinformation from the ...

I spent Tuesday evening at the Italian Embassy in Washington, where I moderated a discussion about the growth of the creator economy and how governments should be thinking about working with ...

Beauty influencer Guava Beauty — whose real name was Guava Shuishui — died on May 24, per a statement uploaded to her Instagram account. She was best known for taste-testing food and reviewing ...

Cybersecurity experts are turning influencers to raise awareness about different kinds of attacks and trends in the industry.