She can also consider working with local influencers and invite them in to try the pastry and post about it for her followers to see. It’s not always clear if a social ad campaign delivers results, ...

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...

The hearing Tuesday comes as political leaders and major government agencies are seeking to build and tighten their relationships with online content creators, often working with influencers to ...

Cybersecurity experts are turning influencers to raise awareness about different kinds of attacks and trends in the industry.

Firms working with Republicans are experimenting with a “cost per action model,” in which influencers are paid not for specific posts, Wilson said, but instead based on how many people they ...

One version of this involves fully recreating real influencers as AI figures. Meta CEO Mark Zuckerberg presented a live demo of a creator-based AI persona, which looked like the creator ...

I spent Tuesday evening at the Italian Embassy in Washington, where I moderated a discussion about the growth of the creator economy and how governments should be thinking about working with ...