Apple will have to convince IP Australia, the Federal Government agency that governs trademarks, to knock back Woolworths' application - filed in August last year - to trademark its logo.

Supermarket chain Woolworths has asked for more time to respond to intellectual property administrator IP Australia over a trademark dispute lodged by Apple last year concerning its logo.

Apple is taking on Woolworths over a new logo the supermarket chain has cooked up. This isn't the first time Apple's gotten into a fight over its beloved image — far from it.

The new Woolworths logo is a big change. It was only right the press, and through them the public, were informed. It’s not like you can hide the thing when it’s going to be on 780 stores.

The Woolworths logo has a history of sparking debate and controversy. In 2009, tech giant Apple initiated legal proceedings against the supermarket chain, claiming that the new logo was too ...

“Tell me that isn’t an apple,” she then states, before the camera turns to show a large Woolies logo at the front of the city store. The video has quickly earned almost 300,000 views, with ...