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Delta Air Lines Inc. is facing scrutiny from U.S. lawmakers over its plans to use artificial intelligence for setting ticket prices.

The move comes as more industries embrace dynamic pricing, adjusting prices using a range of factors such as demand, season, and customer data.

Welcome to the era of true dynamic pricing, where artificial intelligence can process millions of data points instantly to set the perfect price every time.

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices based on user data.

How will AI-powered dynamic pricing affect the way passengers choose to fly?

Some are concerned that Delta’s use of AI could lead some customers to pay more airfares given the pricing system’s individualized approach.

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the end of 2025.

Amid growing political concerns that supermarkets are quietly gouging shoppers through dynamic "surge pricing," a new study from the University of California Rady School of Management offers a ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of artificial intelligence to set ticket prices, raising concerns about ...