TV and media investment in ad spending ... Major sports content featured the WNBA and NCAA Women’s Basketball Tournament. Ads during the 2024 WNBA playoffs were 24% more effective that the ...

As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56% When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

Original article source: XX-XY Athletics looks to redefine mainstream in 2025, eyeing women's sports star signings and hit ...

American tennis star Coco Gauff will play No. 1 seed Aryna Sabalenka in the women's final at the French Open on Saturday, ...

Editor's note: Follow Women's March Madness live updates and scores from Friday's first-round action. A day after March Madness started on the men's side, the first round of games for the 2025 ...

U.S. District Judge Mark Walker extended a temporary restraining order, siding with Floridians Defending Freedom, the group that created the ads promoting ... sent a letter to TV stations on ...

The Huskies defeated the Jackrabbits 91-57. Joe Buglewicz/Getty Images Sling has been leaning into the growth women’s sports viewership with its TV streaming plans, which require no contracts ...

No Caitlin Clark, no ratings history. The NCAA women's basketball tournament Final Four saw a steep drop-off in TV ratings from last year's record-breaking viewership. Without Clark in the ...