TV and media investment in ad spending ... Major sports content featured the WNBA and NCAA Women’s Basketball Tournament. Ads during the 2024 WNBA playoffs were 24% more effective that the ...

As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56% When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

Elderly people ‘bombarded’ with campaigns for funeral services and care homes, Advertising Standards Agency says ...

For the latter, Universal Ads relies on FreeWheel, the connected TV ad server that has already been adopted by ... with Scripps calling out women’s sports on ION, Estrella speaking to Hispanic and ...

Editor's note: Follow Women's March Madness live updates and scores from Friday's first-round action. A day after March Madness started on the men's side, the first round of games for the 2025 ...