In the 1800s, women's swimwear was heavily influenced by modesty standards as the bathing costumes resembled dresses, with ...

Find out popular bodycon dresses to easily show off your curves. Discover the newest trend in female fashion with luxurious ...

SHOPPING at Primark can always be hit and miss – and sadly, it was the latter for one plus-size fashionista. Katherine Schiro ...

Jessie Lau thought dress hunting would be straightforward. But her anxieties became less about the look itself, and more ...

Pair it with a cute tank and jeans for a night out or over a bathing suit during a day at the beach; the possibilities are endless with this flowy frock. Plus, it comes in 35 designs, so there's a ...

The Designer Who Set Women Free, author Elizabeth Evitts Dickinson tells the story of the woman whose work toes the line ...

How Claire McCardell changed women’s fashion ...

Are you looking for stunning and timeless pieces of ethnic wear for women, but getting confused about which brand to trust?

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Getting dressed in the summer can be particularly precarious, especially in the sweltering heat of July. When selecting ...