Black musicians also played into the brand's print advertising campaigns ... It's clear that the ads did get the wine on people's radar. In his book, Horowitz cites a survey from 1957 that ...

Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and ...

If you’re still treating print and digital advertising like it ... The average consumer sees over 10,000 digital ads per day. Digital campaigns are incredibly engaging when done right, but ...

Despite the promise of sophisticated digital ad measurement, many packaged-goods companies are still reliant on an antiquated and laborious process to measure whether their ads drove people to buy ...