If it ain’t broke, don’t fix it. That’s the takeaway from the new global creative effort for Wild Turkey, which pays homage to the “brand's unwavering conviction and time-tested recipe.” The ...

In Allenspark, a new festival is putting the spotlight on one of Colorado’s feathered friends. On Saturday, the inaugural Wild Turkey Festival will celebrate turkeys in all their forms while ushering ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Wild Turkey today (Sept. 9) launched its first global ...

The 10th and final Master’s Keep release blends 16- and 10-year-old bourbons, honoring both Wild Turkey’s past and its next generation of whiskey makers. David Thomas Tao is an NYC-based spirits ...

More than 70 years ago, master distiller Jimmy Russell, known in the industry as the "Buddha of Bourbon," decided to keep his Wild Turkey 101 bourbon pure. That pre-Prohibition flavor remains to this ...

Wild Turkey releases Beacon, final bottle in its 10-year Master’s Keep series. Beacon blends 16- and 10-year-old bourbons, picked by Bruce Russell, Eddie Russell. Limited global release set for ...

Wild Turkey today (Sept. 9) launched its first global brand campaign, “When You Know It’s Right, Don’t Change a Damn Thing,” since 2021, according to information shared with Marketing Dive. The effort ...

The 10th and final Master’s Keep release blends 16- and 10-year-old bourbons, honoring both Wild Turkey’s past and its next generation of whiskey makers. Wild Turkey has announced Master’s Keep Beacon ...