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Negative ads in Pittsburgh's mayoral race funded by so-called dark money 02:47. Pittsburgh's race for mayor has taken a dark turn with one side accusing the other of making sweetheart deals or ...
But there might be more to come. Estimates from Emarketer say pharma TV advertising represents 8% ($4.6 billion) of the $60 billion spent on TV advertising per year.
Nielsen's Gauge rankings for March 2025In the first quarter of 2025, streaming had 42.4 percent of all ad-supported TV use. Multiplying that by the 72.4 percent of viewing that comes on ad ...
LG is one of the biggest global TV brands, so its plan to distribute emotionally driven ads to the 200 million LG TVs currently in people's homes could have a ripple effect.
Accessible advertising can expand reach: Only 9% of TV ads in 2024 included closed captions, and just 1% included audio description — despite over 1.3 billion people globally living with a ...