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Why marketing engagement metrics actually do matter
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...
Why Using AI To Improve CX Is Challenging
Big Tech veteran becomes Atlassian’s new CISO, Congress may give DeepSeek the TikTok treatment, Google grows too slowly for ...
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We Need to Keep a Real Estate Purchase in Australia Confidential. Can This Be Done?
Ours is an age of identity fraud, data breaches, public registers, and political and media interest in the ownership of Australian real estate.  Take ...
Why AI Should Be Your Next Great Hire
They are thinking about AI with fear and anxiety rather than the love and excitement I believe it merits. AI will help us bridge the talent gap in our industry. It will enable us to make the best use ...
Where Are The Missing Data Holes In GA4 That Brands Need?
Are you missing important data in Google Analytics? Find out how to independently verify and interpret GA4 event-based data.